A Novel Approach

The international Tailoring Company comes a courting: 

This coquettish two page spread from a 1920 issue of The Clothier and Furnisher is really something else. The left-hand page looks like the cover a romance novel, and on the right, we have the opening page. They are willing, and if you are too, they say, "there's nothing to stop us from finding each other out," but will you take the first step and write? 

Well, if the menswear business is romance, then that explains this bold hat advertisement from a 1910 issue of The Clothier and Furnisher: