Thursday, September 6, 2018

The Razor of Youth

According to this ad from a 1922 issue of The Saturday Evening Post, shaving with the Valet Auto-stop Razor is the key to keeping young. "Leading dermatologists now tell us three men in four, past 35, look years older than they are because of improper methods of shaving," they say, and go on to declare "For youth, a keen blade." I can honestly say, I've never seen this precise angle taken with a men's razor ad before, and the illustrations drive the message home, sketching out a dire warning to the reader: "Don't use the Valet Auto-stop Razor? Then, say hello to crow's feet, bags under your eyes, and a double chin." It is very dramatic.


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