You heard it here, folks. It's June; there are butterflies flitting through the fields, and the season is neigh for menswear customers everywhere to "blossom forth with the flowers!"
I love the bold deco look of this 1917 advertisement from The Clothier and Furnisher. I believe that the illustration is meant to be used as a detachable window card, since there is a cutting line below it. I wonder if it was featured in any shop displays when it was first published. It certainly is eye-catching.
Here is the backside of the page:
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