Who Wants Better Pants?

When it comes to learning about historical attitude towards menswear, The Clothier and Furnisher is a truly amazing resource. The publication was first issued in 1872 and catered to virtually everyone in the menswear wholesale/retail industry, from industry leaders and traveling salesmen to window-dressers. 

Ever-trendy, the periodical spanned the hay-days of Art Nouveau, and Art Deco, and enthusiastically embraced each style as it emerged. The add above ran in a 1903 issue, and is boldly graphic, yet swimming in Parishesque Art Nouveau glory.