Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, December 27, 2019

What's wrong with bein' confidant?

When you're dressed in your Cooper's Bennington Spring Needle Underwear, your humble towel instantly transforms into a plush red carpet, and the locker room becomes your summer palace!

The more I look at the illustration in this ad from the May 1919 Underwear and Hosiery Review, the more amusing it gets. Check out that moody stare, the young fellow in the background is giving our hero. He probably just wishes his underwear were half as fabulous. 

According to the small type under the illustration, it was also printed in The Saturday Evening Post. 

Monday, December 3, 2018

Just Woke up Like This

Just waking up from a long winter's slumber, looking luxurious and radiating glamour.


An ad from a 1921 issue of The Haberdasher.

Tuesday, November 13, 2018

Thursday, November 8, 2018

The Fashion Police

Harold, the self-appointed fashion policeman, wants to know where you got that outfit! 





Wednesday, September 26, 2018

Assurance

Yep. This gentleman has on his confidance-boosting Globe Trowserseat Union Suit, and is ready to have a serious talk with your manager, and your manager's manager, if need be. 


Monday, September 24, 2018

Gid'up!

This is just too cute! Papa the noble steed, is being a very good sport, letting the little equestrians hold on to his mane for support. This ad was printed in a 1921 issue of The Underwear & Hosiery Review.


Thursday, September 6, 2018

The Razor of Youth

According to this ad from a 1922 issue of The Saturday Evening Post, shaving with the Valet Auto-stop Razor is the key to keeping young. "Leading dermatologists now tell us three men in four, past 35, look years older than they are because of improper methods of shaving," they say, and go on to declare "For youth, a keen blade." I can honestly say, I've never seen this precise angle taken with a men's razor ad before, and the illustrations drive the message home, sketching out a dire warning to the reader: "Don't use the Valet Auto-stop Razor? Then, say hello to crow's feet, bags under your eyes, and a double chin." It is very dramatic.


Tuesday, September 4, 2018

A Friendly Cardi

Hats are not the only articled of apparel that you can befriend. According to this 1922 ad from The Saturday Evening Post, Tom Wye knit jackets make great pals! They are practical, stylish, and always up for an outdoor adventure. 


Friday, August 24, 2018

There's No Party Like an Amtex Party

In 1921, Amtex ran a series of full-page ads, that, in my opinion, really take the cake for bizarre 1920s underwear advertising. Each ad features a photograph, that by itself, borders on the inexplicable. However, when all the ads are viewed together, I begin to get the strong impression that they could be a record of one very wild and memorable slumber party, thrown by a very eccentric assortment of freinds and relations. 

Here is a tour of the slumber party: 

In the living room, Joe finds himself playing, what he fears are the dual roles of peace-maker and babysitter. No one batted an eye, when, after dinner, Sal produced his new fishing tackle and began to cast wildly about the room. However, when one wayward cast hooked Phil's slipper, and Sal, refusing to give up his prize, danced off merrily with it, Joe was recruited to get it back again. Caught between Sal's laughing taunts, and Phil's smug assertions that Joe would "show him!," Joe begins to wish that he had joined cousin Oswald, and his less vivacious freinds, in the library. 


Everyone is suddenly startled by a hoarse shriek and a crash coming from uncle Howard's room. Billy and AJ, who just completed a course in first aid, rush heroically to the rescue! They find uncle Howard standing on a chair, mopping his brow with a handkerchief, and pointing in mute horror at a small bureau. 
"What's the matter?" ask his would be rescuers. 
"It's behind the dresser!" comes the throbbing reply.
"What's behind the dresser?"
Uncle Howard mops his face again, and whispers "A spider!"
Billy and AJ compose their features, out of respect for uncle Howard, and set to work coaxing him down from his chair. He reluctantly descends, but will not be easy until the offending spider is extracted from behind the bureau, and removed from the premises! 

Cousin Oswald, and his bookish compatriots are quietly ignoring the wild shouts and sounds of scraping furniture that emanate from uncle Howard's quarters. They are comfortably settled in the library, with cigars and chocolates, for a dramatic reading of the newspaper. 


Meanwhile, at the other end of the house, Ted, Pete, and Wilbur (who everyone calls Stretch) have gotten into uncle Fred's weapon collection, and are up to no good, kicking up the carpet and stepping all over the sofa cushions. Pete tries to look stern, and warns Stretch not to horse around with sharp objects. It's mighty hard to take him seriously, though, when he can't stop giggling.   


Poor uncle Fred, oblivious to the chaos reigning in his study, has just convinced his brother-in-law to try out a new, invigorating, fitness routine that he learned about in a promotional pamphlet for a correspondence course. Like any dignified gentleman in possession of a rec room, he had originally wished to hold his impromptu mini course there. However after peering into that useful apartment, he suddenly changed his mind and relocated to the dining room. If we take a look in the rec room, the reason for his quick departure becomes apparent.


You see, Felix, Carol, and Thaddeus, have gathered there to learn one of Felix's picturesque baton dances that he, and several of his artistic freinds, have been hoping to perform, one day, when they feel that their choreography has reached perfection. Both Thaddeus and Carol are somewhat in awe of Felix, who knows several real photographers, and has had, what he claims is his likeness, in several art galleries. 

They don't tell Felix that they can't make sense of half of what he says. Felix doesn't tell them that he's been leading all of his artistic acquaintances to believe that he's from Sicily. There is an electric light in the room, but Felix says he dances better when he "can see the moonbeams," and Thaddeus and Carol have yet to achieve anything by arguing with Felix. 


Wednesday, August 22, 2018

Jr. Shutterbug

What an adorable sock ad, from the pages of the June 1920 issue of The Underwear & Hosiery Review! It looks like this young fashion photographer has found a very stylishly turned out little model, to take pictures of. 


Friday, August 17, 2018

Merry's Windows

The Haberdasher and The Clothier and Furnisher would regularly run contests for the best window displays in the country, and I noticed, after scanning through several issues, that a certain window dresser from the midwest kept appearing in the winners' circle. He stood out, because while all the other winners usually had their hair slicked back, or to one side, the talented Mr. Merry, was always pictured with his locks piled into a wonderful pyramidal structure, daringly perched on the top of his head.


There he is, on the right, above some of the other winners of The Haberdasher's Display Championship. In 1921, he would win the championship for a second time. 

Here he is some years earlier, winning 2nd place in The Clothier and Furnisher's 1912 window dressing contest. 



And Here he is again, winning a Clothier and Furnisher competition in 1913, giving a little credit to his school. This bit was printed in Merchants Record and Show Window.



Below are some more examples of Mr. Merry's prize-winning work from The Haberdasher's 1920 Contest:



So, after seeing this shining star of window dressing pop up in periodical after periodical, you can imagine my excitement, when I saw the headline: "The King of Display Men Speaks!"In the following article, Mr. Merry sets down his guidelines for success: 

Friday, August 10, 2018

The Genuine Article

No delicate hot-house fashion illustrations here, we are assured. This is a real  man,  an intense  man, cutting loose with a real,  gutsy primal bellow! And, he's wearing a real  hat, one that's just as intense as he is!


According to this ad from a 1910 issue of Men's Wear Semi Monthly, Eagle Brand Caps would include a copy of the "forceful and attractive" oil painting, with every order of a few dozen "Gaylor" hats. But, who is this rough-and-tumble force of nature featured in the painting? What kind of man was chosen to be a visual representation of manliness, confidence and indomitable spirit? A closer look at the advertisement reveals the painting's title, and the subject's occupation: 







Wednesday, August 8, 2018

Busy Bees

Glancing through old advertisements, I just never know what marvelous and colorful expressions I will stumble across next! Take, for example, this tidbit, tucked away in a rather busy looking ad in a 1910 issue of Men's Wear :


"Ha! Salesclerk at a haberdashery? Naw, I'm an at-home dealer. I give the honey and get the money. See?"  The full ad is below.



Tuesday, August 7, 2018

Virtual Tour

Here is a wonderful virtual tour of a made-to-measure factory in Chicago. It was printed in a 1910 issue of The Clothier and Furnisher. 







Monday, August 6, 2018

Fashion Victim

Looking trendy is not always easy, especially when being the pinnacle of fashion means adopting extreme styles, like the close-fitting, perfectly crisp, and perfectly unforgiving stiff collars of the 1910s and 1920s. When starched to their limit, they could render their wearer quite uncomfortable, and, according to a few contemporary reports, sometimes even constricted gentlemen to the brink of faintness. 

A major draw-back to extreme trends, is that when they are in full swing, it becomes much more difficult for those who wish to be stylish and practical, to find products that are both. 


Example: An ad by J.C. Leyendecker,   
Note the cutting fit of the stiff collar.

Mr. Art Helfant weighs in on the situation, in a 1921 issue of The Haberdasher:

It's no wonder that through the 1920s, soft collars slowly began to gain in popularity, and by the 1930s, their conquest of collardom was virtually complete. Infact, the same issue, in which Mr. Helfant's cartoon was printed, contains an article with the following headline: 

Sunday, July 22, 2018

An All-purpose Tie

This versatile skinny tie from 1910 may be sort of a "missing link" between the cravats and neck-cloths of old, and the specially shaped ties and bow-ties that we see today! 



I wonder what the "twelve desirable colors" were?

Friday, July 20, 2018

Your Best Asset


This ad copy is an absolute gem! It's so motivating! It just makes you want to get out there and tailor your way to success, "through the sheer attractiveness of good clothes!"


Thursday, July 19, 2018

Picking Daisies

Could you pick just one, or would you want to collect whole bouquet?




This Young Hat Company advertisement was printed in a 1910 issue of The Clothier and Furnisher. 

Monday, July 16, 2018

Roxford Shoppers

This ad from a 1910 issue of The Clothier and Furnisher, shows a couple of stylish gentlemen, shopping for their Roxfords. A sales clerk carefully measures the customer on the left, to insure a that he gets a perfect fit, while the second shopper  scrutinizes the merchandise. The man behind the counter looks a little tense, watching the expressions of his choosy young customer. Will "the good knitted underwear" be good enough for him? Note the little Roxford poster hanging above the counter; an ad within an ad.  


Sunday, July 15, 2018

Stockings for the Noble

Are you a good man? Are you true? Then "Onyx" Hosiery is for you!

This Onyx Hosiery ad was printed in in a 1910 issue of The Clothier and Furnisher. I love the delicate little illustrations of clocked stockings in opera pumps, and Lord and Taylor's bold claim, that they can offer "all shades, to match any color scheme desired." I wonder if they had their own dye house?