Panama Posies

Remember that colorful 1917 ad, declaring that is was "Time to Blossom forth" with the flowers and butterflies, by indulging in a little fine tailoring from the International Tailoring co? Well, here is a wonderful behind-the-scenes look at a 1920 ad campaign that took a similar angle, with wild success! 

Ready to Blossom?

You heard it here, folks. It's June; there are butterflies flitting through the fields, and the season is neigh for menswear customers everywhere to "blossom forth with the flowers!"

I love the bold deco look of this 1917 advertisement from The Clothier and Furnisher. I believe that the illustration is meant to be used as a detachable window card, since there is a cutting line below it. I wonder if it was featured in any shop displays when it was first published. It certainly is eye-catching.

Here is the backside of the page:

One Fancy Illustration

A Swallowtail butterfly, a peacock, a mirror, and a Regency Dandy! I don't think a page header could get much swankier!  

This magnificent piece was printed in a 1909 issue of The Clothier and Furnisher,
above an article, listing of the latest trends in menswear. 

Get your Wings Ready

These collars really took off in 1904.