Sunday, August 5, 2018

Vogue

In 1921, a men's jewelry company moved their headquarters from 5th Avenue to Madison Avenue. Their name was "Vogue" Jewelry for Men, and their logo includes a typeface, strangely similar to the one used today, on the cover of a certain famous magazine. According to the ad below, printed in an issue of The Haberdasher, the store was run by four brothers, and was founded in 1890. I was curious to find out more about "Vogue," so I did a little digging:  




I unearthed another ad for the store in a 1908 issue of The Clothier and Furnisher. It appears that they were not a retailer, but rather, a jewelry house, producing their own lines of fobs, pins, links, clasps, and buttons:

After some more digging, I found the following notice, printed in The Boy's Outfitter from 1920. It describes "Vogue" as a wholesale endeavor: 

But what became of them? It took a bit more searching to find information from later than 1921, but after poking around for a while, I discovered two Vogel Brothers Company. inc. patents from 1926, listed in the Index of Patents Issued from the United States Patent and Trademark Office:


Earrings? Did I read that correctly? For sailors, perhaps? 

Unfortunately, after the patent listings, a clear trail (at least on the internet) seemed to run out. and I can't seem to find any images of the jewelry that the produced. Perhaps more information will turn up.




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