Thursday, August 16, 2018

Working the Long-johns

Several articles I've found on window-dressing in 1920 and 1921 issues of The Haberdasher, included the opinion that long underwear were an inherently awkward article to display, model, or illustrate, since, as one contributor put it: they just aren't aesthetic. However, my reading also revealed a sort of consensus, that the addition of a dressing gown could increase the window-appeal of a union suit exponentially. 



The illustrator of the advertisement on the cover of The Underwear & Hosiery Review, below, seems to have taken that advice and flown with it, and the result is an explosion of plush luxury and fierce attitude.




I'm not sure who the illustrator is, but their work contains many similar elements to Rene Gruau's menswear illustrations from the mid to late 20th century. Perhaps this illustrator's work provided Gruau with a little inspiration?  Two of Gruau's pieces are below, for comparison. 




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